IBM Survey Reveals Marketers Face Tech Dilemma in Reaching the Connected Consumer

IBM Survey Reveals Marketers Face Tech Dilemma in Reaching the Connected Consumer: IBM’s new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks. Fully 60 percent of marketers point to their lack of alignment with the company's IT department as the biggest obstacle to reaching today's consumers.

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